Synopsis
Is your book dripping with deliciousness? Seething with steam? Boiling with sultry heat? Congratulations! You just wrote yourself into an advertising problem. Mainstream authors can earn new readers through mass market advertising networks. But not you, my naughty friend. Your racy blurbs and steamy covers flout the rules set forth by important ad platforms like Facebook, Google, and Amazon.
Marketing Steamy Romance distills what I've learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. The first half of the book presents strategies for creating book covers, blurbs, video trailers, ads and other assets that are less likely to be rejected by major ad networks. The second half presents a litany of marketing alternatives—from smart modifications of standard approaches to guerilla tactics—in case you can't, or just plain don't want to, tone down your creatives. A section on practical matters like dealing with reviews from offended readers, bans and blocks on social profiles, and thinking through disclosures and disclaimers, is included as a bonus.
This is a book about anticipating challenges, navigating around problems, and helping authors of steamy content understand their place in the marketing ecosystem. Its wisdom comes not only from romance novel marketing, but also from my experience advertising other restricted products for non-literary clients. Marketing Steamy Romance is crafted to transcend the advice of well-meaning marketing manuals—advice that simply doesn't fit for purveyors of racy content—and to divert authors from mistakes that cost time, frustration and money.
Marketing Steamy Romance distills what I've learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. The first half of the book presents strategies for creating book covers, blurbs, video trailers, ads and other assets that are less likely to be rejected by major ad networks. The second half presents a litany of marketing alternatives—from smart modifications of standard approaches to guerilla tactics—in case you can't, or just plain don't want to, tone down your creatives. A section on practical matters like dealing with reviews from offended readers, bans and blocks on social profiles, and thinking through disclosures and disclaimers, is included as a bonus.
This is a book about anticipating challenges, navigating around problems, and helping authors of steamy content understand their place in the marketing ecosystem. Its wisdom comes not only from romance novel marketing, but also from my experience advertising other restricted products for non-literary clients. Marketing Steamy Romance is crafted to transcend the advice of well-meaning marketing manuals—advice that simply doesn't fit for purveyors of racy content—and to divert authors from mistakes that cost time, frustration and money.
Release date: January 23, 2018
Publisher: Luxe Press
Print pages: 156
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